DIRECTOR’S DESK:
Opening Distribution Doors

September 2006
by Jan Nathan, Executive Director, PMA

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Trade Distribution Decisions

 

On one of the most sweltering days
in August, the PMA Trade Distribution Committee convened at Barnes & Noble
to discuss 166 candidates for distribution through Independent Publishers Group
in the Spring 2007 program. Typically, we try to hold this meeting at the same
time as the summer PMA board meeting so that many board members can attend
both. This time, nine members of the board joined the members of the committee,
who come from Borders, Barnes & Noble, Baker & Taylor, Biblio, and
Independent Publishers Group.

 

Our Trade Distribution Committee
meets for a full day and discusses each and every book on the table, trying to
choose the ones that have a chance to enter the mainstream nationwide and keep
selling successfully throughout the country. Some of the books that members
send are great but not good bets for the traditional bookstore market; some are
priced too high; some face too much competition in their area; some cannot
compete with books already on bookstore shelves because they are not
professionally edited and/or designed. The scrutiny these books go through is
extreme. And we end up selecting a small percentage of the titles the committee
agreed to examine.

 

To help members learn what the
committee thought had a chance in the trade market this time, I have listed the
selected titles and their …IBPA Members – Click here to view the full article (login required).

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