Director’s Desk: My 15 Years with PMA: Looking Back and Ahead
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by Terry Nathan
My 15 Years with PMA: Looking Back and Ahead
As you may know, I am now responsible for heading up PMA, after the recent passing of my mother, Jan Nathan. For this, my first Director’s Desk column, I decided to look at the growth and changes I’ve seen in PMA since I began working with the organization.
My involvement started in May of 1992. I was living and working in San Diego, having just received my MBA. My mom called to say she had reached a plateau with Publishers Marketing Association and to ask if I might be interested in helping her take it to the next level.
She described PMA at that point as a group of 900 small and independent book publishers and said its mission was offering low-cost marketing and educational programs to help members with their businesses. The company I was working for was planning to move me to Virginia and, having lived in California most of my life, I was not eager to move East.
In the following week, the American Booksellers Association was to hold its annual trade show in Anaheim, and PMA was going to offer a Publishing University during the two days before the show opened. I figured I’d go check it out.
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