DIRECTOR’S DESK
Focus!

January 2006
by Jan Nathan, Executive Director, PMA

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The other day a publisher
came into our office to discuss his title and his plans for marketing his new
book. It was a children’s book with a unique thrust, designed to teach manners
to children with learning disabilities, specifically attention deficit
hyperactivity disorder (ADHD). As I read his book, I was intrigued by its
focus—manners for this specific segment of the population. Having raised
an ADHD child many years ago (before it was called ADHD, in fact), I could
relate to the specific challenges faced by the children described in this book.

 

Earlier the same month, I was in
New York on business and happened to be watching the news coverage of an event
at the city’s Carlyle Hotel. Children and parents were invited to participate
in a high tea especially designed for the very young. When a young boy was
interviewed by the local station and asked what he especially liked about this
event, he replied, “Well, I get to practice my manners here, which I never get
to do at home!”

 

I have been watching a growing
number of manners books for children come into our office over the past few
years, and I have listened to many of their publishers as they tell what they
have been doing to market their titles, including staging eat-in events at
local restaurants that allow the author to discuss and demonstrate the book’s
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