Director’s Desk: Ask the Experts… You!

December 2002
by Jan Nathan

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Many times I get questions that I’m unable to answer, but normally I can find an expert who can help. Lately, I’ve started thinking that it might be interesting to involve more than the people I know in getting an answer to something that’s stumping someone. I’d like to develop an Ask the Expert area on our Web site where you as members could post questions and our group of experts would reply to your most pressing problems.

Here’s an example of a query I received recently. I really couldn’t think of an expert to whom I could refer it so I’m including it in my column this month and asking any of you who have experience in this area to share information with this person directly. I have included her phone, fax, and e-mail. Thanks in advance for helping her.

I’m a new member of PMA and trying to find a marketing fact that I need for planning. I was hoping you might have this information or be able to point me in the right direction.

How many books (on average) does a first book sell in the Fantasy category? In Young Adult? In Young Readers?

Our first book is a Fantasy book that I could market to anyone age eight and up (very similar to The Hobbit). It prints in January and I’m working on the marketing plan this month. I’m also casting about trying to find the right distributor for this book. For library and school sales, I am applying to Quality Books. But for the public market, I’m a bit…IBPA Members – Click here to view the full article (login required).

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