Desperately Seeking Good Data, Part 1: Why, How, and What Booksellers Need You to Tell Them

April 2010
by Linda Carlson

« Back to Independent Articles

INDUSTRY STANDARDS

Desperately Seeking Good Data: Why, How, and What Booksellers Need You to Tell Them

by Linda Carlson

Especially if you’re new to publishing, you may be familiar with ISBN but bewildered by industry terms like BISAC, ONIX, EAN, imprints, and edition type. And no matter how long you’ve been in the business, when you’re struggling to get a book edited, designed, and off to the printer, it can be hard to remember that your wholesaler, distributor, and major retailers need all the information these terms cover at least six months before a book goes on sale.

These aren’t mere details. They are what determines whether a book moves from warehouse to retailer to customer without confusion or delay. It’s also important that you as the publisher keep this information updated when a project is postponed or abandoned, when a title or a price changes, and when a new edition comes out.

Without accurate book data, you’re likely to lose sales. A bookseller may tell a customer that a title is out of print, not knowing that it can be special-ordered. Or a cataloger serving the visually handicapped market may be unaware that you’re now offering a large-print edition of a popular title. And without accurate on-sale dates, wholesalers and…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.