Demystifying Returns

January 2013
by Janice Schnell Butler

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Publishers are artists. It might sound odd to use that term, but every day publishers bring new ideas and experiences to the world through written words. This is a true art form. Of course, in addition to being artists, publishers must be savvy business people. As a publisher, you have to be informed about the business aspects of your trade.

Some of the business questions I receive from both seasoned and novice publishers involve returns. Not a glamorous topic, but one that it’s very important to understand when you want to succeed in the world of publishing. I hope what follows will inform and clear away some of the haze surrounding the practice of returns.

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