Creative Fulfillment Solutions

April 2004
by A PMA Roundtable

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The first and second installments of our series on fulfillment featured reports from publishers who chose to handle it themselves (January 2004) and from publishers who opted to outsource (February 2004). This time, the focus is on different ways to combine those alternatives plus others. As usual, PMA members don’t feel they have to stick with standard operating procedures. Instead, they’ve designed fulfillment operations to meet the needs of their particular publishing programs. See below to find out if some of their solutions might work for you too.

–Judith Appelbaum

Why We Chose a Hybrid

Encounter Books began publishing in 2000. We use a hybrid for the back end of our business for a few reasons:

· When we didn’t have a backlist track record, distributors didn’t understand our list and weren’t exactly knocking on our door; and we didn’t want our little list to get lost among all the other titles a distributor has to push.

· With revenues under $1 million, we believed then, and still believe, that we can do a better job of marketing, sales, and customer service in-house, but it makes sense to contract shipping/warehousing out to a professional fulfillment house with state-of-the-art equipment that passes along to us volume discounts earned from transport carriers.

· With manufacturing plants in the Midwest, it didn’t make sense to ship truckloads of inv…IBPA Members – Click here to view the full article (login required).

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