Book Covers That Work Well Online

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January 2013
by Cathi Stevenson

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According to BookStats—the statistical survey published jointly by the Association of American Publishers and the Book Industry Study Group—two noteworthy things happened within the book industry during 2011: e-books became the top-selling format for adult fiction, and revenue from online sales of both electronic and print books nearly doubled.

It’s probably not news to publishers that more people are buying books online. Add the fact that many people look for books and read reviews on the Internet before heading out to brick-and-mortar stores to make purchases, and it becomes obvious that a book’s online presence is very important.
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