Covering All the Bases: A Promotion Checklist for Your New Book

May 2000
by Robin Bartlett

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Next time you get ready to hold a new book launch (even if the
meeting is only with yourself), run through the following checklist
of topics regarding promotion. Make sure you have captured all the
relevant details that will help you prepare a new book flyer,
brochure, space ad, banner ad, direct mail package, or telemarketing
campaign.

If you want to learn more about the nuances of book marketing and
promotion, there are a number of courses you can take at PMA
University.
This educational event is coming up at the end of
May in Chicago, just prior to Book Expo America (BEA). Here are a
few of the courses that you’ll want to investigate:

Big Ideas on a Small Budget: How to Do It without Getting
Squeezed between the Covers!

Write a Marketing Platform for Your Book or Product

Get Your Marketing and Promotion Ducks in a Row for
$3,000

Internet Law and Marketing for the Modern Publisher

Secrets of Successful Direct Response Marketing: Is it
Right for You?

Riding the Roller Coaster: Creating Spin-Offs and Product
Line Extensions

Web Marketing: What You Need to Know and Do after
You’ve Mastered the Basics.

Before you get started with writing and designing your new book
promotion, take time to review all these facts, ask…IBPA Members – Click here to view the full article (login required).

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