Controlling Returns, Part 2

June 2010

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Controlling Returns, Part 2

As you’ll see, some themes emerge from IBPA members’ responses to questions about controlling returns. Even when they agree on a general level, though, publishers who shared their experiences often came up with novel specific approaches to this persistent problem.

As you’ll also see, the problem seems to be spreading. Apparently, e-books aren’t return-proof after all. If you’ve been getting e-book returns, please let me know at And if you’ve found good ways to deal with them, please explain what you do.

Thanks to all of you who have contributed—and all of you who now will.—Judith Appelbaum

Tried and True Tactics

All Willow Valley Press titles are 100 percent returnable. Paradoxically, we have almost no returns.

Our methods:

We place our titles mainly in independent bookstores. For us, they have a history of

modest orders. They never order more copies than they can sell.

We don’t expect returns.

We try to maintain excellent personal relationships …IBPA Members – Click here to view the full article (login required).

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