Content Marketing

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February 2014
by Joanna Penn

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Content marketing is using content that you create to attract people so that they will become part of your sales process.

For example, you can write useful articles in your specific niche to attract people in a target market who might be interested your books and in any related products and/or services you offer.

You may have noticed that the Internet is full of free information and entertainment. That’s what people generally go looking for when they search online. There are millions of sites that will give them what they want, and your book can be lost in the myriad of options. Content marketing is one way to make it stand out in a crowd….IBPA Members – Click here to view the full article (login required).

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