Content Chunking for Nonfiction: Why, What, How

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July 2012
by Tanya Hall

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Material you already have within the pages of a forthcoming book can become an arsenal of content that serves you across multiple platforms before, at, and after publication day.

Here’s a look at a few ways to make content in your books do double duty.

 

Use it in your blog. Blogging provides an opportunity to engage with readers, create a sense of community, and test new ideas. Many bloggers also appreciate the disciplined approach to writing that blogging creates—you may be more likely to flesh out and finish up short pieces derived from a book when you know there’s an audience waiting for them.

A typical nonfiction manuscript yields 15 to 20 standalone blog posts. Look for ideas that don’t require the book’s complete framework to make a clear point.

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