Community in Motion

December 2010
by Kimberly A. Edwards

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“Community” in Motion

by Kimberly A. Edwards

Insights abounded recently as Dominique Raccah (Sourcebooks), Clint Greenleaf (Greenleaf Book Group), Stephanie Chandler (Authority Publishing), Karl Palachuk (Relax Focus Succeed), Linda Lee (Smart Women, Stupid Computers), and others spoke at the Northern California Publishers and Authors Conference.

One theme permeated conversations at the event: community. This simple noun, shaken up by the digital shift, has swelled to encompass meanings that lead to new visions of possibilities.

Below are four provocative aspects of the term that I, as a somewhat seasoned observer, gleaned at the event, and that I intend to make use of in my own business.

Exercising Leadership Opportunities

Now that community in the context of the Internet refers to virtual neighborhoods, we know that authors and publishers can immerse themselves in these communities to lead and/or follow trends, to identify shared interests, and to find out who cares about issues and events relevant to their books.

A blog can be the center of such a community. An author or publisher who blogs and comments on other people’s blogs and Web sites by tossing out ideas, engaging …IBPA Members – Click here to view the full article (login required).

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