Color Your Way to a Best-Seller

May 1998
by Gail E. Farrelly

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“Do your damnedest in an ostentatious manner all the time,” advised General George S. Patton. It’s advice that can be applied to the business of selling books. Maybe the word “ostentatious” is a little strong; but if we want to be successful as booksellers, we must have our books (and ourselves) stand out from the rest of the pack. The use of color is an inexpensive way to help ourselves achieve that goal. Here are three “colorful” suggestions:

1. Order some self-stick labels in bright colors to be used in a variety of ways. When my first mystery book was published, I ordered bright-colored address labels to put on the envelopes of my correspondence. The first two lines read as follows: Gail E. Farrelly; Author of BEANED IN BOSTON. My address was on the last two lines. It really helped to create a buzz. Friends, relatives, neighbors-even the mailman-wanted to know all the details about Beaned. These address labels can also be used on envelopes to the bill collectors. Why not let the people from the phone company know about your books? Labels are inexpensive; and any four lines within the proper letter count can be used. You may want to get some labels printed with the book title, author, publisher, and ISBN number. Or use one of the lines for a holiday greeting: Merry Christmas, Happy Valentine’s Day, or whatever. Remember, “mailing” labels aren’t just for mailing! Your imagination and your budget are the only limits.2. Commercial, illuIBPA Members – Click here to view the full article (login required).

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