Chunking, and Other New Ways to Get More from What You’ve Got: Part 1, Repackaging

September 2010
by Linda Carlson

« Back to Independent Articles

Chunking, and Other New Ways to Get More from What You’ve Got: Part 1, Repackaging

by Linda Carlson

Publish once, sell twice. Or three times, or four. That’s what a few independent publishers are doing, often with parts of books, and what many more are considering. Especially now, as you launch new titles, it can pay to see what revenue you can generate with a variety of formats.

The more times you can sell your content, the better off you are, says Sandra Phillips of Smart Shopping Montreal in Roxboro, Quebec: “Take advantage of the many markets out there!”

The easiest and potentially most profitable way to sell previously published material is by simply repackaging it. Both single-title and larger publishers are doing that, and it’s what this article discusses. Part 2 of this series will describe other ways of reselling published content and adaptations of it.

Once a Part, Now a Product

At Boone and Crockett Club in Missoula, MT, any chapter from Measuring and Scoring American Big Game Trophies is $5 as a download; the entire e-book is $15. In Calgary, Alberta, Brandon Royal’s Maven Publishing now offers chapters of two books on preparing for MBA program admission. Released in March 2010, one title se…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.