Chicken Soup Authors Win Award, Share Publicity Tips

August 1996
by .

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Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul,
have been awarded the 1996 Distinguished Author Award by the publishers of
Radio-TV Interview Report. The sponsor of this award, RTIR, is a Lansdowne,
PA based trade magazine which radio and television producers use to find
authors, experts, and celebrities for interviews.

More than 9 million copies of Chicken Soup for the Soul have been sold. The
book has appeared on bestseller lists including the New York Times. The
authors are now aggressively marketing several spin-off books, including A
2nd Helping of Chicken Soup for the Soul, A 3rd Serving of Chicken Soup for
the Soul
, and a Chicken Soup for the Soul Cookbook.

“We believe that one of the biggest secrets to our success has been our
determination to do one media interview every single day,” said Mark Victor
Hansen. They have appeared on The Today Show, ABC’s 20/20, CNN, and scores of
radio stations via telephone.

When asked what advice they might give to anyone who wanted to promote their
book, product, or service effectively on radio and television talk shows,
Hansen and Canfield offered the following tips:

1) Ask others for advice.“We interviewed over 100 successful authors and
asked them what it took to be successful,” said Hansen, whose mentors
included such authors as Barbara De Angelis, Harvey Mackay, Wayne Dyer, and
Betty J. Eadie. “The bottom line is that 90% of what it takes to succee…IBPA Members – Click here to view the full article (login required).

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