Changing Lives Is Multnomah’s Main Goal
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It’s mission, not money, that drives the Christian company Multnomah Publishers Inc., based in Sisters, Oregon. “Our competitive strategy is born out of what we think that we must do and is a reflection of who we are as people,” says Don Jacobson, president and publisher.
That means, adds Brian Flagler, vice president, that Multnomah emphasizes “life change as a measurement of our success. Multnomah has been blessed in that the Lord has used books we have published to influence millions of readers’ lives.”
Fulfillment of its mission has also led to monetary success. Multnomah produces more than 70 new titles a year, has more than 300 titles on its backlist, employs roughly 80 people, expects sales of more than $24 million for 2005, and reports that profits for the 2005 fiscal year ending in June are running 105 percent above forecast.
Flagler credits that increase in part to Multnomah’s ability to reduce returns–which are currently 43 percent below last year’s level for the same period–and partly to the simple fact that sales are up.
The company’s financial performance is even more remarkable because profits take a back seat to doing what it sees as right. Its books must have a Christian life-changing message, and its authors must be passionate about their topics, not just out to make a quick buck. Both executives and authors say Multnomah won’t publish a book just because it will be a big…IBPA Members – Click here to view the full article (login required).
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