Celebrity Endorsements

December 2002
by Penny C. Sansevieri

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“A celebrity is a person who works hard all his life to become well known, then wears dark glasses to avoid being recognized.” – Fred Allen

One complimentary nod from a famous face can launch even the most obscure product. Most advertising agencies pay a high price to have a celebrity take a swig of their soft drink or wear a pair of their running shoes. The good news is that if you can get an endorsement for your book, it probably won’t cost you a thing, except time, patience, persistence, and oh, did I mention patience? It’s a long road that you should start down as soon as you have a reasonably final manuscript. Yet, however long it is, it can prove very profitable.

The first thing you have to remember when you’re trying to get a celebrity to endorse your book is that they’d be doing you a huge favor. Contact them in the way they wish to be contacted (mail, e-mail, or fax); follow their guidelines (or their agents’ guidelines) to the letter.


The Wish List

Who your chosen celebrities will be depends on your book. First of all, you’re going to want to contact those celebs who have a vested interest in your topic. That will greatly increase your chances of getting a response. They needn’t be the hottest big names. You might target a rad>Helersonality, a l…IBPA Members – Click here to view the full article (login required).

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