Catching the Wave Ahead of the Pack
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If you think that feng shui is something from a Chinese take-out menu, you’re just a little out of touch. Translated literally from Chinese as “wind-water,” this 3,000-year-old environmental art of placement is a hot design trend around the world. Since Pacific Heritage Books was founded in 1992, we have published 13 titles, but my book Feng Shui Dos and Taboos: A Guide to What to Place Where is by far our most successful and best-selling title to date.
The original version, which I wrote and then published in late 1999, has sold 13,000 copies, and the gift book version, published by Storey Books less than a year ago, has sold 200,000 (and counting). Storey’s parent company, Workman Publishing, will release the Feng Shui Dos and Taboos Page-a-Day© Calendar this October. Also, Hay House will publish Feng Shui Dos and Taboos for Love this month, to be followed by Feng Shui Dos and Taboos for Financial Succe$$ next year, and then by a third related title.
The book’s continued success never ceases to thrill and surprise me. I am often asked how it was accomplished with neither a marketing firm nor a publicist. Here are some of the factors that contributed to our success.
Nobody cares more about a title than the author. Being both the author and publisher, I was especially motivated to overcome shyness, take risks, be assertive at shows and events, and deve…IBPA Members – Click here to view the full article (login required).
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