Building Your Publishing Program:
A Step-by-Step Guide

March 2003
by Kathleen A. Welton

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Whether you’re planning a publishing program for three books or 300, the same process and principles apply. It always pays to plan ahead and know where you are going. When you create a planning process, a planning routine, and finally a publishing plan, you will be well on the way to your publishing destination.


Step 1: Create a Planning Process

It’s important to establish a process that will let you plan consistently far enough in advance to meet your publication and sales targets. For example, let’s say that it takes your company about 12 eight months on average to publish a book, from the time you sign on the author to the time you have books in your warehouse. You will then generally need to think at least 18 12 months ahead, assuming that it will take about sixa few months to find the right author and negotiate the contract.




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