Building the Business: Thistle Hill’s Pictures-and-Partners Success Story

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January 2012
by Linda Carlson

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Vermont’s Thistle Hill Publications is proof that it’s possible to survive—and have fun—by publishing coffee-table books without printing overseas, and without many sales through national wholesalers.

Not that founder Jack Crowl ever expected to be a book publisher. He spent years in Washington, DC, as publisher of both Chronicle of Higher Education, which now has daily online issues and 43 print issues annually, and Chronicle of Philanthropy, which has 18 print issues annually, and he took early retirement because of his diabetes. His insulin requirement doubled when he returned to DC after extended vacations in Vermont, he reports, citing “the pressure of deadlines and running the business side of a $20 million company.”

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