BUILDING THE BUSINESS
High Tide Rides High on Making Connections

December 2005
by Jenny McCune

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About 10 years ago, a
fortunate accident created High Tide Press, which publishes books and training
materials for professionals who work with the mentally and developmental
disabled, and for managers of not-for-profit organizations.

Art Dykstra, the executive
director of Trinity Services, a nonprofit working on behalf of the disabled in
northern Illinois, had an idea for a book based on his experiences over more
than 20 years in the field, principally with the Illinois Department of Mental
Health/Developmental Disabilities.

Trinity Services struck a deal
with a company to market and publish the book that Dykstra would write. “That
company failed, and as part of the settlement, we inherited the book,” says
Steve Baker, director of High Tide Press.

Convinced of the need for it,
Trinity’s staff decided to start High Tide to publish that title and others as
part of its “education mission.” Which is how Outcome Management: Achieving Outcomes for People with
Disabilities launched a publishing company that now has annual
revenue of approximately $400,000, with roughly 30 titles in print. “We’ve been
growing at about 10 percent for the past two or three years and expect to do
about the same this year,” Baker says.

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