Building on Experience; Capitalizing on luck

March 2003
by Susanne R. Gore

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Praxis International, Inc. is a technical training, consulting, and publishing company that was founded in 1988 by my husband, Greg Gore, and me. We had both begun our publishing careers in the mid-60s with Prentice-Hall. I held various management, marketing, and sales positions with the PH Business and Professional Division and Greg held similar positions with the PH College Division.

In 1978, Greg joined the Association of American Publishers as the first director of the Education for Publishing Program, where among other responsibilities, he offered AAP book publishing seminars to the book publishing community. Following his AAP experience, he joined a public seminar company in Pennsylvania and managed their program. In the meantime, I continued my career with Prentice-Hall.

When we decided to launch our own technical training company, we began by offering graduate level public and in-house seminars and consulting services for government and defense industry personnel in the areas of electromagnetic interference control, electromagnetic pulse, and high-power microwaves. This proved to be a hugely successful strategy because the seminars were high-priced and we could also earn a handsome profit on the seminar notes, which we offered separately.

At each step in our careers, we leveraged the skills and experiences we had gained in previous positions. But luck also played a big part in determining how our company developed.


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