Build Your Platform by Guest Blogging

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June 2011
by Shennandoah Diaz

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Guest blogging is one excellent way to drive traffic to your online presence, and ultimately to stimulate book purchases.

A guest blogger is someone who writes a post for somebody else’s blog. This can be a one-time deal or a recurring column. Either way, it allows you to tap into someone else’s audience.

No matter what a book’s subject is, you can find many great blogs to choose from, and you can locate relevant blogs related to a book in a number of ways. For instance:

Investigate the top magazines and associations involved with your topic. Chances are the editors of the magazines and the leaders of the associations have at least one blog (sometimes they have several—each one for a different beat).

Ask for referrals. Find out from your network what blogs your audience is following.

Check out the competition. Other publishers, authors, and experts in your field already have a line to your audience. Grease the wheels by offering to swap guest posts.

Look at the blogroll of your favorite sites. Bloggers usually feature the blogs they follow on their too…IBPA Members – Click here to view the full article (login required).

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