Build Richer Remote Relationships; or, Why I Like Skype

April 2008
by Steve O’Keefe

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Build Richer Remote Relationships; or, Why I Like Skype

by Steve O’Keefe

If you are involved in a publishing operation—or in publishing support services, such as graphic design, editing, packaging, marketing, law, or even accounting—chances are you do a fair amount of work with offsite colleagues. A new breed of Internet-based software is raising the productivity of these remote relationships as never before. One of these new tools is the Internet communications software package known as Skype.

Many publishers are already familiar with Skype. I’ve been testing the software for several years, ever since a European client insisted I get it. At this moment, it has roughly 3 million installed users.

In the Beginning

Skype was founded in Switzerland, and Europeans were early adopters. The free Internet voice-calling feature appealed to them as a way of avoiding high phone rates on calls across nearby borders, and when word got out that you could call anywhere in the world free using your computer, a headset, and a high-speed Internet connection, many people around the world who had previously spent enormous sums calling exotic places switched to Skype.

I recall seeing cab drivers in New York huddled around a lap…IBPA Members – Click here to view the full article (login required).

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