Build an Impressive Social Networking Presence

August 2008
by Deltina Hay

« Back to Independent Articles

Build an Impressive Social Networking Presence

by Deltina Hay

Social and professional networking sites like LinkedIn, Shelfari, Squidoo, and Facebook can be effective outlets for finding new readers; but with so many to choose from, it is easy to find your message spread thin. Businesses sometimes settle for building sparse profiles on many different sites, never discovering the other powerful marketing tools many of these social networking platforms have to offer—most of them for free.

To avoid falling into this trap, choose one or two social networking sites you think will be a good fit for your books and invest the time to make your presence in them as significant as possible.

Let’s look at what might be involved if one of your choices is Facebook.

Start with a Worksheet

Arm yourself with your best information before you do anything else. One way to avoid the “I will fill that in later” trap is to have the necessary information on hand, ready to copy and paste on the spot, by completing a worksheet containing the following:

Key terms. Start with a list of your best key terms so you can weave them into the rest of your worksheet items (key terms being those one-, …IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.