Bring Your Frankfurt Experience to Fruition

December 2003
by Bob Erdmann

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OK, your book has been to Frankfurt. You’ve displayed it through PMA or one of the other cooperative displays. Or perhaps you were there yourself; maybe you even had your own booth. Now you have inquiries from foreign publishers and agents you know nothing about. And you’ve heard lots of gee-whiz stories about huge advances as well as even more horror stories about bootlegging. Where do you go from here?

Begin by putting your books in perspective. This year’s Frankfurt Book Fair had more than 6,800 exhibitors from 110 countries who showed 350,000 titles in 175,000 square meters of booth space located in six buildings to more than 300,000 visitors from around the world. But although the scope is extraordinarily large and the climate extremely competitive, small publishers can and do succeed in making deals and developing mutually rewarding global relationships. For instance, books by two PMA members–Nancy Zi’s Art of Breathing (The ViVi Company) and Linda Pillsbury’s Answer Is No (Perspective Publishing)–are now available in a dozen different languages, and counting. And they get paid!

However, as is true with most success stories, a good deal of work was necessary. Here’s a step-by-step program that will help you profit from your experience at the fair.

Qualify Your Leads

Whatever the source of your leads–PMA, other cooperative displays, or your own conversations with potential rights buyers–-make sure each i…IBPA Members – Click here to view the full article (login required).

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