Boost Sales by Bundling

February 2010
by Penny Sansevieri

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Boost Sales by Bundling

by Penny Sansevieri

Face it, times are tough. The economy blah, blah, blah. Tell me something new.

The key to prospering in tough times is: Everyone loves a bargain, especially today. Bargains drive sales. No matter whether they’re discounts, coupons, bonus packages, gifts with purchases, or any other lure, the point is that people love getting something for less.

Several weeks ago, we experimented with a bundling bargain. We decided to offer my latest title, Red Hot Internet Publicity, together with Book Promotion Made Easy, written by Eric Gelb and published some years ago by 2000 Career Advancement Center. Eric’s book is not outdated; it’s an evergreen title that hasn’t been aggressively promoted for a while.

Sales of Red Hot Internet Publicity quadrupled. I was stunned. Not only that, I have now found that bundling works in person too. When I pair Book Promotion Made Easy with my latest book at speaking events, I quadruple sales there as well.

Building Your Bundle

You may have a backlist book that’s a great match for a newer title you are promoting. If not, you can probably find a book published by somebody else and arrang…IBPA Members – Click here to view the full article (login required).

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