Bookstands Make Your Books Stand Out

April 2009
by Sue Freeman

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Bookstands Make Your Books Stand Out

by Sue Freeman

We’re all susceptible to the impulse purchase. That’s why grocery and discount stores line the checkout lanes with goodies to catch your eye. It works—you buy more.

One day awhile back, I went to a bike shop to buy an odometer for my bike. I waited at the checkout counter while the cash register completed its computation. My casual glance lighted on reflective leg bands hanging on a small display rack. I grabbed one and added it to my purchase. It got me thinking—why not get my guidebooks displayed where people are forced to wait? People shopping in a bike shop already have a bike, or are buying one and need to know where to go biking. My guidebooks would make a perfect impulse purchase.

All we needed was a convenient way to display the books and an incentive for shop owners to place them on the checkout counter. To test the idea, we began looking for bookstands. We needed a small quantity and stands that were durable, attractive, and available at a low cost. Finding a company that met all our criteria proved to be a challenge, but we persevered.

The outdoor recreation guides we sell through Footprint Press, Inc., cover trails for hiking, bicycling, and skiing, and we’ve now had them displayed on check…IBPA Members – Click here to view the full article (login required).

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