Books with Long Lives

February 2007
by A PMA ROUNDTABLE

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I have 5 or 6 books that keep selling for many years, but Who Killed
Virginia Woolf

A PMA ROUNDTABLE

 

Books with Long Lives

 

Sometimes
books from independent publishers run like the hare. More characteristically,
they follow the tortoise pattern. With sustained marketing, many of them
outsell comparable books from large houses, often by a lot.

 

When we
asked for reports on books that have racked up sales over time, we got dozens
of responses the tortoise would applaud. Selections from some of them appear
below. More will be published next month. Thanks to everyone who shared their
experiences with steady sellers.

 

—Judith
Appelbaum

 

 

Tackling a Perennial Problem

 

How to
Handle Bullies, Teasers and Other Meanies: A Book That Takes the Nuisance Out
of Name Calling and Other Nonsense
by Kate Cohen-Posey is a parent–child resource for elementary-school
students. The first printing was 2,000 copies in 1995, and it got a favorable Booklist
review. We are now in our 12th printing on this title and do print runs of
5,000. Since 1995, we have sold more than 60,000 copies.

 

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