Books with Long Lives, Part 2

March 2007
by A PMA ROUNDTABLE

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Bully on the Bus, by Carl Bosch, a Connecticut middle school counselor,
was published in 1988 as part of the Decision Is Yours

A PMA ROUNDTABLE

 

Books with Long Lives, Part 2

 

What makes a book keep selling?
There’s no single short answer, of course, but clues emerge from PMA members’
reports. Last month, we ran one group of responses to an email blast about
books that rack up sales over time. Here’s a second crop.

 

—Judith
Appelbaum

 

“Rotten Kid” Sells to Schools

 

My autobiography, East Side Dreams,
tells how I started as a rotten kid and became a successful businessman. It has
had six printings so far—2,000, 3,000, 3,000 again, 4,000, 4,000 again,
and 10,000. I have around 2,000 left from the last printing and am ready for
another. Sales have been constant year to year.

 

The book is on the required
reading list for all court schools in California, and for many independent
continuation schools plus many regular schools. I also reach my targeted
readers—young adults, especially Latinos– through Milligan News
wholesalers, Ingram, Baker & Taylor, and my distributor, Biblio. In fact,
today I received Biblio’s new catalog…IBPA Members – Click here to view the full article (login required).

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