Books in Action, Part 3
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What’s behind the great response to my email about books that make a difference? I think it happened for three main reasons. Independent publishers—especially IBPA members—are generous about sharing what they learn from experience. Lots of independent publishers have missions (not just mission statements). And, as a result, lots of books from independent publishers are designed to improve readers’ lives and are ideal for demonstrating the power to do that.
Benefits is the word we usually use when we talk about publishers’ marketing campaigns and the fact that success depends on stressing what each book can do for its readers. But for independent publishers, emphasizing benefits is important not simply because that helps rack up sales. It’s also important, and sometimes more important, because helping particular readers is what a particular independent publisher is all about….IBPA Members – Click here to view the full article (login required).
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