Book-Title Domain Names: The Five-Step Checklist

March 2008
by Susan Kendrick

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Book-Title Domain Names: The Five-Step Checklist

by Susan Kendrick

By taking five quick steps, you can effectively search for, evaluate, and register a domain name for a  book title.

1. Search domain names early—as soon as you start brainstorming a book title. Domain-name searches are free at freekeywords.wordtracker.com. If a book-title idea you have in mind is already taken as a domain name, that’s a sign it may be the name of a business or some other trademarked entity. Or it could just mean that someone else owns it and is not using it for any particular Web site. To find out, key the domain name into your browser as a .com. It will take you to either a site that is using the domain name, or to a site where the domain name is for sale. 

2. Get the .com. It’s worth the effort to register the .com for any domain name you plan to use to promote your book, build your brand, and establish yourself as the expert on your topic. Although it’s often easier to find a domain name available as a .net, .biz, and so forth, this seems second-class. It says that someone else has the “real” domain name, that someone else was doing this first, and is doing it bigger and better, that someone else is more reputable, more of an expert. So…IBPA Members – Click here to view the full article (login required).

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