Book Promotion for—and with—Authors

April 2013
by Daniel S. Janik

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“What would your publishing house do to promote my book?” That’s a question I’m often asked by authors, and it’s a good one, especially given the rapidly evolving changes in today’s publishing industry. However, when I hear it, I take a deep breath and remind myself that what is often meant is, “How will you make people buy my book so I can sell a million and retire a millionaire?”

That isn’t to say that all, or even some, experienced authors think this way, but a growing number of new, young writers seem to, and that reminds me that there are many writers, and likewise what I call literary businesspersons, but amazingly few authors. And the distinction is critical for answering the question….IBPA Members – Click here to view the full article (login required).

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