Book Clubs, Part 3: Preparing and Performing

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January 2012
by Linda Carlson

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(See also: Part 1 and Part 2)

We all want our books to be steady sellers for years to come, and authors can contribute to that success with book club visits (among other things). Undeniably, book groups create buzz about authors and titles, and buzz sells books.

To learn more about promoting books through these groups, I contacted about 1,000 authors listed in a book club speaker directory. More than 300 responded. In “Book Clubs, Part 1: The Benefits” (November 2011), these writers explained why book group visits are rewarding (sometimes even in terms of immediate book sales). In Book Clubs, Part 2: Identifying Groups to Approach (December 2011), authors, publishers, and publicists provided advice on reaching appropriate groups and on promoting titles and their authors.

In this article, you’ll find how-to’s for conducting in-person, Skype, and speakerphone visits to groups….IBPA Members – Click here to view the full article (login required).

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