Board Member’s Memo: Crowdfunding Books with Kickstarter

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December 2012
by Stephen Blake Mettee

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Planning on publishing another book, but money is a little tight? How about getting funding for it from complete strangers and paying them back with “rewards” instead of cash?

A reward might be an autographed copy of the book. Or a walking tour of your city’s downtown area led by your author. Or a handwritten postcard from the author. Or anything else you can think up that a contributor might like.

Several crowdfunding sites exist (see “Crowdfunding Sites to Check Out,” below), but I’m going to focus on Kickstarter.com, the “funding platform for creative projects”—including books. According to Kickstarter, 29,000 projects have been successfully funded, and $360 million in funding has been pledged.

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