Better Than Bookstore Signings: Party On

October 2010
by Tolly Moseley

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Better Than Bookstore Signings: Party On

by Tolly Moseley

Let me ask you a question: When was the last time you attended a book signing for an author you had never heard of? Last month? Last year? Last . . . oh, forget about it; it’s not important.

Except, it is. Whenever someone decides to book a string of bookstore signings, and the “signing” part of the event is truly all that they plan, I die a little bit inside. Why? Because it’s boring. Let’s face it: what’s exciting about watching another person—a stranger—write their own name, over and over again, inside countless covers?

When a publisher, an author, or a publicist arranges a bookstore signing, we publicists can secure tour media, but we can’t guarantee potential buyers will attend. So how about thinking outside the bookstore for your events? What if you viewed each signing as a full-fledged party? Don’t you get a little bit excited to hear about a party?

Here are some ideas for hosting events that can turn a book into a cause for celebration.

A Few (Tiny) Caveats

As you’ve probably guessed, this is definitely a quality-versus-quantity strategy. Planning just one party takes more time and effort than schedul…IBPA Members – Click here to view the full article (login required).

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