Bestseller Scenarios

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July 2011

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Bestseller Scenarios

Great big sales figures have already appeared in this series—250,000 copies, 650,000 copies, well over a million copies, to mention a few— and you’ll see more in “The Bard Press Big Sales Backstory” in this issue; in the Independent’s August issue; and in the reports that follow.

But of course numbers can tell only part of any book’s success story. Other important parts have to do with how well its publisher manages to reach—and to serve and to keep right on serving—a specific market or markets with specific desires and needs.

As IBPA members’ reports on their bestsellers show, fulfilling readers’ needs can be immensely rewarding both in terms of numbers and in terms of making the world a better place.—Judith Appelbaum

Classroom Strategies

A Framework for Understanding Poverty by Ruby K. Payne has sold 1.5 million copies, and the small publishing company she founded to publish it in 1996 has now published more than 125 books, videos, and other products. The company—aha! Process—provides consulting and training on issues of economic class for people in many fields, including education, business, community su…IBPA Members – Click here to view the full article (login required).

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