Best Questions: A Roundup of Selections from Author Questionnaire

August 2007
by A PMA Roundtable

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AUTHOR’S MARKETING QUESTIONNAIRE

A PMA ROUND TABLE

 

Best Questions: A Roundup of
Selections from Author Questionnaires

 

When we invited PMA members to
explain how they involve authors in marketing, many mentioned their author
questionnaires, and some sent copies along. Although the forms vary in size and
style, certain questions are key for getting the most usable and valuable
information. We asked six publishers to share their favorites.

—Judith
Appelbaum

 

More Is More

 

Our top three:

 

● Describe your author
platform—i.e., any professional or informal training, experience and
expertise; communications networks (Web sites, blogs, newsletters, listservs,
associations); name recognition (newspaper or magazine columns, honors and
awards); and other marketable assets you bring to this project. In other words,
what can we leverage to bolster your status as an expert in the subject of your
book?

 

● Please give us your ideas
on the best ways to reach your target audience for this book. Be as specific as
possible, listing any catalogs, Web sites, newsletters, or other outlets you
think we should use. No idea is out of bounds…IBPA Members – Click here to view the full article (login required).

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