Become an Expert to Boost Your Bottom Line

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November 2012
by MaryAnn F. Kohl

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Are you the publisher and/or the author of a how-to or how-I book? Then you are a premier expert on its subject matter, and sharing your knowledge and experience as an expert will help you reach the people in your market and improve your bottom line. Capitalize on your expertise by offering yourself as a consultant, workshop leader, keynote speaker, or other kind of presenter.

Publishers with numerous authors, take note. Encouraging your authors to be recognized as experts can lead to selling more books and increase income for you and for them.

I know this from personal experience, which I offer as a starting point for understanding how to reap the rewards of being an expert.

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