Because Authors Are Our Greatest Assets
« Back to Independent Articles
As the managing director of a niche publishing company that specializes in the American Civil War, I need to make sure we continue to generate the revenue required to produce the quality books our customers have come to demand, expect, and enjoy. Anyone laboring in an ink vineyard knows this is no easy task, especially given our chronically weak economy and the rapid changes taking place within our industry. But, as people who know me routinely hear, “I refuse to participate in a recession.”
I have long believed that most publishing companies do not fully appreciate—and therefore underutilize—their best asset: their authors. Think about it. An author writes a manuscript and deals with the company, and vice versa. The book is published, distributed, sold, returned, remaindered, and so forth. Wash, rinse, repeat….IBPA Members – Click here to view the full article (login required).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.