Basic Health Succeeds with Special Sales

July 2008
by Linda Carlson

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Basic Health Succeeds with Special Sales

by Linda Carlson

Special sales are especially interesting to most publishers: what could be better than selling both backlist and new titles nonreturnable, in bulk, at least partly prepaid—and, as a bonus, reducing the printing cost per copy for your own inventory?

“Talk to Norm Goldfind; he has a great track record in special sales,” I was told. What I wasn’t told is that he must be a dynamo, as half of a company that publishes 20 to 30 books a year. That works out to about two books a month—for a man who’ll celebrate his 50th anniversary in publishing come October.

“I function as publisher, acquisitions editor, and director of marketing, special sales, foreign rights sales, and trade show exhibits,” said Goldfind, whose Basic Health publishing company is based in Laguna Beach, CA. Warehousing, fulfillment, and accounting are handled by a partner at Basic Media Group in Columbus, OH.

This publishing whirlwind also supervises the virtual workforce, the nine or ten freelancers who each work 10 to 40 hours a week in editing, art direction, book design, production, publicity, and sales.

“When I founded the company in 2001, it was important to conserve resources,” he point…IBPA Members – Click here to view the full article (login required).

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