Baiting Your Hook to Get Magazine Coverage

November 2006
by Melanie Rigney

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Baiting Your Hook

Baiting Your Hook to Get
Magazine Coverage


by Melanie Rigney


Sometimes it seems that
sympathy for the devil would be easier to muster than sympathy for a magazine
editor who refuses to review your book, refuses to schedule an interview about
the book, or refuses to run excerpts from it.


As someone who was a trade and
consumer magazine and wire service editor for 20 years, I’m here to tell you
that editors are not the enemy. It’s just that you have to engage them, to hook
and lure them, just as you do your readers. You need to do the editors’
job—so they don’t have to.


Consider the life of a traditional
or Web magazine editor. Here’s a short list of a typical day’s activities:


·      go to meetings with marketing,
circulation, and advertising people to discuss strategies and editorial’s role
in increasing ad sales, newsstands sales, and/or the number of subscribers

·      bemoan editorial budgets for
staff, freelancers, photographers, travel, and everything else

·      plan …IBPA Members – Click here to view the full article (login required).

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