Awesome! The Why and How of One-word

December 2007
by Susan Kendrick

« Back to Independent Articles

Awesome! The Why and How of One-word Titles

by Susan Kendrick

One of the most powerful and reliable book-title strategies is the one-word wonder. A quick look shows the effect one-word titles have on our collective psyche and on our buying habits.

Here are several of them, most from the New York Times bestseller lists:

Giving (by Bill Clinton)

Blink (by Malcolm Gladwell)

Freakonomics (by Steven D. Levitt and Stephen J. Dubner)

Godless (by Ann Coulter, who has done other books with one-word titles)

Leadership (by Tom Peters, the first in a series of four books with one-word titles)

Winning (by Jack and Suzy Welch)

The authors of most of these books are well known. And that’s the point for you. Using a one-word title gives your book that same presence, that I’ve-already-arrived kind of authority, the sense that you are the leader in your field. 

Here’s why these titles work:

They make the greatest visual impact on your front cover—the fewer the words, the more likely you are to create a powerful billboard effect.

Their simplicity makes the…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.