Awesome! The Why and How of One-word
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Awesome! The Why and How of One-word Titles
by Susan Kendrick
One of the most powerful and reliable book-title strategies is the one-word wonder. A quick look shows the effect one-word titles have on our collective psyche and on our buying habits.
Here are several of them, most from the New York Times bestseller lists:
Giving (by Bill Clinton)
Blink (by Malcolm Gladwell)
Freakonomics (by Steven D. Levitt and Stephen J. Dubner)
Godless (by Ann Coulter, who has done other books with one-word titles)
Leadership (by Tom Peters, the first in a series of four books with one-word titles)
Winning (by Jack and Suzy Welch)
The authors of most of these books are well known. And that’s the point for you. Using a one-word title gives your book that same presence, that I’ve-already-arrived kind of authority, the sense that you are the leader in your field.
Here’s why these titles work:
They make the greatest visual impact on your front cover—the fewer the words, the more likely you are to create a powerful billboard effect.
Their simplicity makes the…IBPA Members – Click here to view the full article (login required).
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