Are Associates Programs Associated with Profits?

November 2007
by Linda Carlson

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Are Associates Programs Associated with Profits?

by Linda Carlson

Want someone else to sell books for you? Want a commission when your recommendations turn into sales?

That’s the concept behind associates and affiliates programs.

The big question, however, is whether these programs work for those doing the selling, or those making the recommendations.

Does It Pay for Publishers?

Yes, say some

“It pays nicely,” says MaryAnn Kohl of northwestern Washington’s Bright Ring Publishing, who uses Amazon Associates to handle sales from her Web site.

“Not a way to get rich, but it works,” agrees Don Noel, of Hartford, CT, who published a memoir through AuthorHouse almost two years ago, and found Amazon Associates the easiest program to set up.

Yes . . . but not through Amazon.com, reports Susan Daffron of Logical Expressions in Sandpoint, ID, who says Amazon “has one of the worst payouts of any affiliate program I’ve ever been involved in. One of our sites gets more than a million visitors a year, yet apparently no one buys books.” Daffron notes that her company’s commissions from Amazon in the last se…IBPA Members – Click here to view the full article (login required).

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