Anatomy of a Media Release

September 2010
by Carol White

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Anatomy of a Media Release

by Carol White

One of the most basic parts of your marketing plan is your media plan. How are you going to let people know about your book so that they can find it and buy it? The answer to this question certainly includes notifying the media, right?

Of course, before you get to this point, your product has to be ready to market. There is no point embarking on a publicity campaign otherwise.

Is your product well targeted for its genre/market? Do you do know who will buy the book, or are you aiming at “everybody”?

Has it been professionally produced—either by you or with help as needed? Professional designers, editors, and marketers can all improve the end result.

Is the book priced right for its market according to your analysis of its competition?

Will your targeted readers be able to buy it where they are used to shopping for information on your subject? Your well-thought-out Web site is only the beginning, and Amazon is only the next step; from there, think about other online venues and about stores that serve your audience.

Once you are ready to launch your media campaign, you’ll need the tools to do that: one or more rel…IBPA Members – Click here to view the full article (login required).

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