An Inside Story: Boys Town Press Reaches Out

February 2011
by Linda Carlson

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BUILDING THE BUSINESS

An Inside Story: Boys Town Press Reaches Out

by Linda Carlson

Barbara Lonnborg is always looking for opportunities to turn Boys Town research and clinical experience into publications with a broader market, as Boys Town Press titles show.

The firm has only five full-time staff members plus one person who works half-time, but it turns out as many as twelve new or significantly revised titles each year, plus dozens of reprints. What may be even more impressive is that none of its staffers came to Boys Town with any experience in book publishing, and most of the books’ content comes from mental health care and behavioral science professionals, including some who have never been published before.

Boys Town Press is a unit—a very small unit—of the social service agency founded in the Omaha area in 1917 by Father Flanagan that now focuses on abused and neglected children and children with emotional or behavioral disorders. In several locations across the United States, it provides a continuum of care for children and parents, offering several levels of residential care, outpatient care, and in-home counseling. For years it’s developed its own training programs for educators and counselors, and that’s part of what led to the…IBPA Members – Click here to view the full article (login required).

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