An Ides of March Launch

March 2001
by Jan Nathan

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PMA—in alignment with its goal to assist members to achieve and succeed—has been working on a series of reports. Our intent is to gain visibility for our industry, to increase sales, and to educate our members and others on the importance of independent publishing.
In conjunction with the Book Industry Study Group, we published the 1999 report The Rest of Us. This is a study of US independent book publishers who, for the most part, had never been counted when industry statistics were issued. Before this study, the book-publishing marketplace was being touted as a $23 billion industry. The Rest of Us concluded that a modest count of the independent publishing community added up to $14.6 billion in sales annually, most of which had not been included in the $23 billion industry figure. Since this report, independent publishers have received media recognition across the US, and today there are three independently published titles ranked on the NY Times bestseller list, including PMA-member Carl Sams Photography, for their title Stranger in the Woods!
Continuing with educating and explaining industry practices to the PMA membership and independent publishers, we planned in 2000 what we hoped would become a series of reports. We launched this with a White Paper on Sales Representation & Distribution Options for Independent Publishers, compiled and authored by Thomas Woll of Cross River Publishing Consultants. The report provided smaller and mid-sized publishers wi…IBPA Members – Click here to view the full article (login required).

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