IBPA Roundtable: Revelations from Readers: Part 2

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March 2014
by IBPA Members

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(SEE ALSO: Part 1)

Direct contact with readers is a big plus for independent publishers. When just a few people do the work that large houses parcel out to editorial departments and marketing departments and publicity departments and design departments and production departments and finance departments and operations departments and IT departments, then those people can regularly share input from readers along with other information and ideas. And the input strengthens the writer-to-reader connection that publishing is all about.

Of course, having all those departments housed in one single human being offers the same benefits. In fact, if you’re an independent publisher who’s publishing your own work, you may well profit most from the rewards of being in touch with readers. Functioning as a writer, you’re likely to take special pleasure in readers’ positive comments about the content of your book, and functioning simultaneously as a publisher, you can make use of everything they tell you—whether or not it’s positive—to get the book into the hands, minds, and hearts of additional appreciative readers….IBPA Members – Click here to view the full article (login required).

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