An e-Book Odyssey:
What I Learned When I Published My Own First Novel

October 2003
by Marshall Masters

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As a computer industry professional for more than 20 years, I’ve helped a wide range of industries struggle through the computer software adoption process. During these years, I have been able to maintain a professional distance from the glares of those who were about to become automated. They would stare at me as though I were a dentist, looming over them with a consoling smile while thrusting a monstrous syringe towards them.

It wasn’t until I joined the ranks of publishing companies and authors who must struggle with the adoption of POD and e-book technologies that I found myself on the receiving end of that automation syringe.


Evaluating for Others

My first experience with e-books came shortly after Microsoft released the very first version of its Microsoft eBook Reader. A Silicon Valley consulting group asked me to help with a Request for Proposal issued by the University of Phoenix for a courseware content distribution system based on the Reader.

Naturally, the first step was to evaluate the Reader software, which turned into the Bataan Death March of software installations. After rebuilding my system following the first installation attempt, I finally got the Reader to work and then submitted my findings.

No doubt, the consulting group told the client something upbeat like–”The Reader is promising, but not quite ready for prime time with this present release.” Between us geeks, we emp…IBPA Members – Click here to view the full article (login required).

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